What is Online Reputation Management (ORM) in SEO and how it can help you?
If you have leaned from high school, you may probably have learned that your reputation is in your own hands and it is elastic and changes with time. And this works almost same for businesses as you can shape your own reputation with the online presence. In this way, the online reputation management (ORM) works seamlessly with the marketing program in the context of search engine. If you push negative listings on the front page of search engines such as Bing, Yahoo and Google, the ORM damages your commentary from others. When it comes to gain great reputation, online reputation management helps with its tools.
Google Alerts : Probably, Google Alerts is considered to be well-known and easiest tool of reputation management. Simply, you have to include what you want to track on the term such as your company name, and you will get email alerts on your inbox which will tell you where and when this term was used. Though it doesn’t analyze anything for you, but it informs you properly about the facts.
Social Mention : This tool sends alerts about all keywords related to your business and this is the best part of this tool. This tool is also used to analyze where your brand name is used and how important it is.
Whos Talking : Just like SocialMention, this tool also alerts about the keywords and brand as where they are mentioned. But with this tool, you can also see the mentions on almost all accounts of social media along with images and videos.
Alterian : Tons of data and information are offered by this tool. You can also know about the views of people on different countries about your company also in different languages and from different demographics. Simply speaking, you can know everything about your online reputation.